After a multi-year hiatus from the film scene, investing the money they earned from advertising, Reha Erdem and his first-time producer/business partner (now longtime producer and art director) Ömer Atay came up with a fast-paced, dynamic movie about a man unable to deal with the huge sum of money he finds in a taxi. The honest storekeeper and humble family man considers doing the right thing but he hesitates for just a moment. That instant of moral "identity quake” grows and grows in his mind until Istanbul becomes an eerie and desolate labyrinth. All the while the sea looks both very close and far away.... Run for Money is very clear and focused in its concept: money is the subject of nearly every scene. Moreover, it is the one work in the director’s filmography that comes closest to offering a narrative structure.