Innovative Examples of Film Distribution in Europe
Showcase by Creative Europe - MEDIA
Monday 3 July, 12–1:30pm / Industry Pool, Hotel Thermal
Creative Europe’s MEDIA sub-programme works to improve the visibility and discoverability of European audiovisual works on VOD services. As a follow-up to the previous three years of support for the development of new online distribution platforms, the focus is now on innovative strategies for distribution and promotion, including audience development initiatives. This showcase will present a selection of innovative MEDIA-supported projects covering various types of audiovisual works: Walk this Way, European Cinema & VOD Initiative, KineDok, Daazo.com and SUBurbia.
Vincent Lucassen, president of IPEDA, head of WILDart Film, member of the team at Under the Milky Way
Philipp Hoffmann, founder and managing director of Rushlake Media, representing the German partner project Kino on Demand
Kristýna Genttnerová, KineDok coordinator at the Institute of Documentary Film
Eva Križková, Filmtopia distribution company
Dániel Deák, head of Daazo
Walk this Way
Presented by Vincent Lucassen
This project is a collaborative, concrete, and transparent solution for how EU copyright holders can benefit
from new digital forms of distribution. It allows for ongoing experimentation and develops sustainable innovative
business models in order to promote the EU film industry’s competitiveness. WtW manages the pan-European release of a
large catalogue of films on the most prominent VOD platforms in Europe. The project consists of three parts – acquisition,
sales and promotion.
European Cinema & VOD Initiative
Presented by Philipp Hoffmann
European Cinema & VOD Initiative is a pan-European network of digital distribution and marketing/PR companies which
enables cinemas to offer their local audiences a personal, handpicked selection of films as Video on Demand for home
viewing via the cinema’s very own online screening room embedded on its website. We believe cinemas play a significant
role in unlocking independent films and documentaries for a loyal and well-targeted audience.
Presented by Kristýna Genttnerová and Eva Križková
KineDok is an alternative distribution platform of contemporary creative documentaries with a large network of
alternative venues, an established social media presence, and feasible outreach and campaign strategies. KineDok’s
live event-based screenings are accompanied by discussions with documentary filmmakers and other experts. In all KineDok
regions (8 European countries), the venues range from established cultural community spots in large cities to small towns
and villages, all run by local promoters.
Daazo.com – The European Short Film Centre
Presented by Dániel Deák
Daazo.com is a Hungary-based international online distribution platform that presents and highlights short and first
feature films. In order to support its online distribution activities, Daazo also published a printed magazine and
organises several events aimed at attracting professionals and general audiences, so that they may discover its niche
content. The platform’s editorial policy reflects important European values: varied and colourful content, a diverse
audience, and films by young talents.
Presented by Vincent Lucassen
Subtitles the easy way. SUBurbia is a start-up that focuses on multi-lingual subtitle packages for movies. This pilot
project explores innovative solutions and working methods for both subtitles and for getting European films exposure
on VOD services. The Working (Sub) Titles, SUBurbia and SubtitleX.eu projects were implemented as part of an initiative
by the European Parliament and after a selection process organized by the European Commission.
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