Archive of films Twelve Tales Told / Twelve Tales Told

2014, 4 min

Section: Imagina
Year: 2015

Every Hollywood film starts with the trailer of the studio that made it. With mathematical precision, this four-minute 3-D deconstruction of grandiosity edits together 12 of these iconic intros to demonstrate that the stories from these dream factories can also be written by the factories themselves.


A simple concept on the principle of found footage, the maximum impact of a spectacle that has broken down. In typical Hollywood fashion, the movies produced at its studios begin with fanfares in the form of their more or less grandiose studio trailers. We see them every time we go to the movies – but never in the manner conceived by Austrian director Johann Lurf. His playful and comprehensive reworking (even in 3-D) deconstructs these Hollywood icons with hypnotic simplicity, offering a new, audio-visually unrelenting look at something notoriously familiar.

Viktor Palák

About the director

Johann Lurf

Johann Lurf (b. 1982, Vienna) studied at the Viennese Academy of Fine Arts, and in 2009 he took a diploma from Harun Farocki’s film class. Selected filmography: Pyramid Flare (2013), Reconnaissance (2012), Endeavour (2010), and Vertigo Rush (2007). His work often displays an interest in contemporary architecture and the fundamentals of film media.


Neubaugasse 45/13, 1070, Vienna
Tel: +43 152 609 900
E-mail: [email protected]

About the film

Color, DCP

Section: Imagina
Director: Johann Lurf
Editor: Johann Lurf
Sales: sixpackfilm

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