The 60th anniversary edition of KVIFF invites all visitors to the red carpet - the very thing that inspired this year’s festival visual. It was designed by Jonatan Kuna, in collaboration with Aleš Najbrt.
“For this year’s festival, we reflected on how to best express the celebration of the festival’s 80th anniversary and its 60th edition, and we decided to work with the symbol of the red carpet. The visual has been designed as simply as possible so that it might evoke various associations and interpretations while symbolizing the festival," say Jonatan Kuna and Aleš Najbrt from Studio Najbrt.
"With our design, we want to convey that the red carpet is for everybody – not just for the filmmakers to present their films, or for the stars arriving for the opening and closing ceremonies. All film lovers and festival visitors can walk across it. The red carpet is there for all, so that everyone can experience a few moments of fame. The shadows that variously appear on the carpet reflect this idea. They represent another layer of this year’s visual and come to life along with the festival as a whole. They are a kind of projection, a film unfolding right there on the red carpet,” say the designers.
